Understanding Your GEO Score
Your GEO Score is a weighted composite of 5 categories, informed by Princeton University's GEO research (KDD 2024) and our internal testing across 500+ websites. It helps teams identify weaknesses and prioritize fixes across their site.
Important
GEO Score is an internal prioritization model developed by Kenvada, not a Google metric or ranking signal. It is designed to help teams identify weaknesses and prioritize fixes, not to predict rankings or AI citations. For full details, see our Methodology page.
Overall Score: 0-100
Grade scale:
- A (86-100) — Strong foundation, mostly refinement needed
- B (71-85) — Good, minor improvements needed
- C (51-70) — Average, significant gaps
- D (31-50) — Below average, many issues
- F (0-30) — Poor, urgent action needed
Category 1: Technical SEO (40% weight)
Layer: Search Fundamentals
Why 40%: Access issues block everything downstream.
What's measured:
- robots.txt AI bot access (14 bots checked)
- SSL/HTTPS
- XML sitemap presence
- Redirect chains (3+ hops = penalty)
- Page speed (via PageSpeed Insights API)
- No noindex on important pages
- Clean canonical tags
Category 2: Content Quality (25% weight)
Layer: Search Fundamentals + Reasoned Best Practices
Why 25%: Checks whether your content is comprehensive and well-structured.
- Average word count (target: 1,000+)
- Header hierarchy quality (proper H1 → H2 → H3)
- FAQ presence
- Internal link density (target: 3+ per page)
- Image alt text coverage
Category 3: AI Readiness (20% weight)
Layer: Reasoned Best Practices + Proprietary Kenvada Scoring
Why 20%: Machine-readable signals the scan checks on your site: llms.txt, structured data, entity density, and answer-block formatting.
- llms.txt presence and validity
- Schema.org JSON-LD coverage
- Entity density per paragraph
- Answer-block format content
- Structured data variety
Category 4: Trust & Authority (10% weight)
Layer: Reasoned Best Practices
Why 10%: Checks the trust and authority signals your site shows: author attribution, E-E-A-T signals, external citations, brand consistency, and third-party mentions.
- Author attribution on content
- E-E-A-T signals
- External citation quality
- Brand consistency across site
- Third-party mentions
Category 5: User Experience (5% weight)
Layer: Search Fundamentals
Why 5%: Baseline quality signals.
- Mobile responsiveness
- Core Web Vitals
- Navigation clarity
How to Improve Your Score
- Start with Technical (40%) — biggest impact, usually quickest fixes
- Then Content (25%) — add data, structure, FAQs
- Then AI Readiness (20%) — deploy llms.txt, schema, answer blocks
- Trust and UX improve over time with consistent fixes
Industry Benchmarks
Average GEO Score by industry (approximate, updates as our dataset grows):
- E-commerce: 35-45
- SaaS: 40-55
- Agency/Services: 30-40
- Media/Publishing: 50-65
Important notes
Interpretation guidelines
- GEO Score weights reflect our internal testing across 500+ websites. They are not Google signals.
- Score is for prioritization (what to fix first), not prediction (what will rank).
- Industry benchmarks are approximate and update as our dataset grows.
- A higher score does not guarantee AI citations or search rankings. It indicates stronger technical health, content clarity, and implementation quality.
For a complete explanation of our evaluation methodology, evidence layers, and what we do and don't claim, see the Methodology page.